If you use a email account then most probably you know what HTML emails are. It is like subset of conventional email format which supports better formatting options unlike plain text email.
Most of online business choose html emails as a way to communicate with customers in form of newsletters. Designed HTML emails are not just a pretty appearence of information but for some companies its a part of their marketing and branding. Unlike website design, designing HTML emails and making sure it's deliverability is more complex due to poor standards support by numerous email clients both web based and desktop application based. Poor CSS and semantic code support are some of the main problems.
In this article we tried to help you out with resources and information you will ever need for designing HTML emails with best possible practices, testing it and making sure your html email gets delivered without any problem.
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Best Practices
Email design guidelines by Campaign Monitor
This article highlight main email design guidelines that should be kept in mind while designing those good looking email newsletters. The first rule is that you should have permission to send email from users sending emails to users that have not given permission is not only bad thing to do but is also against SPAM laws.
Guide to CSS support in email clients
If you design HTML emails often then this would be worth printing for reference. This guide marks which CSS features is supported and which is not by different popular email clients. ( both web based / desktop apps ) This guide is available in PDF (.pdf) and Excel (.xls) format.
Email Marketing Strategy: Shortcuts to Success
HTML Emails - Taming the Beast
This article by David Greiner gives information on how to design keeping in mind common practices and problems using real life examples.
Ensuring your HTML emails look great and get delivered
David Greiner explains what you need to do to ensure that your emails not only look great in today’s email clients but also actually make it to where they’re going.
6 Easy Ways to Improve Your HTML Emails
This article by a email designer for other email designers is a precious resource of information who are just starting out in this field. Tips like design emails to degrade gracefully helps in designing more usable HTML emails.
Six Steps to Avoid Spam Filters
This article emphasizes on sending email to legitimate users and less frequently.
9 best practices for email design
Resources and information on designing emails for mobile media.
Articles written by Mike Kleiman on coding emails.
A Designer's Guide to HTML Email
Article on designing html emails from designer's point of view.
The Principles of Beautiful HTML Email
Email Anatomy from Head to Footer
Stupid HTML Email Design Mistakes
Best Practices in Writing Email Subject Lines
Email Marketing Subject Line Comparison
Growing Your Permission Email List
Free Email Marketing Guide from MailChimp
HTML Email - Rich Media the Right Way
Stupid HTML Email Design Mistakes
How to Code HTML Email Newsletters
The “getting started checklist” for new clients
What you need to know about permission
Image blocking in email clients
How do alt attributes appear in email?
How can I reduce the number of spam complaints I get?
Guidelines for proper mailing list management
Email Marketing Roundtable group
Email Marketing Metrics Report by Mailer Mailer
Testing tools and services
This free online service lets you convert your CSS to inline to make it more stable on various email clients.
Test Your Email's Spam Score & Deliverability
Anandgraves HTML Email Validator
The HTML Email Validator checks your HTML for compatibility with HTML email.
Free HTML Email Templates
30+ Free html emails already tested in all major email clients.
Free html email templates by Cakemail licensed under Creative Commons Attribution Share-Alike license.
Free basic layout templates very useful for using as starting point. Different styles are available.
Inspiration
Campaign Monitor Html email gallery
A blog based gallery of html email design with detailed information.
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I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Susan
http://www.car-insurance-choices.com
Your blog is very nice
i like your blog ....
Thank you very much for mentioning CakeMail in your post. Anyone interested in checking out our free templates can do so by visiting our website at: http://www.cakemail.com/newsletter-templates.
Email marketing best practices are very important to us. We invite you to read our Delivrability section: http://www.cakemail.com/deliverability
We also regularly talk about email practices, design, and others in our blog: http://www.cakemail.com/blog
Best success in the new year to you and your readers.
François Lane
Founder and CEO, CakeMail
Thanks for the CarbonGraffiti Email Templates link/screen grab guys! More templates on the way soon, stay tuned for details!
Cheers,
Jon Aizlewood
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Vistor can comment and EMBED VIDEO YOUTUBE , IMAGE .
EX : View Source.
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Written very smart!
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thanks.
What a wonderful Stuff!
Template Magician
your post is helpful and informative
Apart from all the junk here in the comments this is a fantastic site. A new HTML email inspiration resource that may interest you and your readers is http://www.inboxaward.com
We launched monday.
Many thanks
James
Phenomenal list! Thanks for gathering all of this into one place, I'm sure I will be referencing back to this list of email resources frequently, I just don't have enough time in one day to check out all of them.
HTML emails are really useful now days..thanks
www.webconnecttechnologies.com
James, took a look at your site Inbox Award but they seem to have stopped being updated...