HTML Email Best Practices, Resources and Inspiration
HTML Email Resources
If you use a email account then most probably you know what HTML emails are. It is like subset of conventional email format which supports better formatting options unlike plain text email.
Most of online business choose html emails as a way to communicate with customers in form of newsletters. Designed HTML emails are not just a pretty appearence of information but for some companies its a part of their marketing and branding. Unlike website design, designing HTML emails and making sure it’s deliverability is more complex due to poor standards support by numerous email clients both web based and desktop application based. Poor CSS and semantic code support are some of the main problems.
In this article we tried to help you out with resources and information you will ever need for designing HTML emails with best possible practices, testing it and making sure your html email gets delivered without any problem.
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This article highlight main email design guidelines that should be kept in mind while designing those good looking email newsletters. The first rule is that you should have permission to send email from users sending emails to users that have not given permission is not only bad thing to do but is also against SPAM laws.
If you design HTML emails often then this would be worth printing for reference. This guide marks which CSS features is supported and which is not by different popular email clients. ( both web based / desktop apps ) This guide is available in PDF (.pdf) and Excel (.xls) format.
This article by David Greiner gives information on how to design keeping in mind common practices and problems using real life examples.
David Greiner explains what you need to do to ensure that your emails not only look great in today’s email clients but also actually make it to where they’re going.
This article by a email designer for other email designers is a precious resource of information who are just starting out in this field. Tips like design emails to degrade gracefully helps in designing more usable HTML emails.
This article emphasizes on sending email to legitimate users and less frequently.
Resources and information on designing emails for mobile media.
Articles written by Mike Kleiman on coding emails.
Article on designing html emails from designer’s point of view.
Testing tools and services
This free online service lets you convert your CSS to inline to make it more stable on various email clients.
The HTML Email Validator checks your HTML for compatibility with HTML email.
Free HTML Email Templates
30+ Free html emails already tested in all major email clients.
Free html email templates by Cakemail licensed under Creative Commons Attribution Share-Alike license.
Free basic layout templates very useful for using as starting point. Different styles are available.
A blog based gallery of html email design with detailed information.